Aroma: Spicy, anise/clove. First taste: The bottle label only said "wheat beer", but upon first taste....surprise, Hefe Weizen. Very rich, thick, and sweet with traditional "clovey" spice taste. Overall: My full disclosure is that I am not the biggest fan of the hefe weizen style.It's my prejudice against overally flavored brews, esp in a style that's typically intended for the summer months. But, this brew won me over with another surprise. After drinking a bottle, I logged into New Glarus's website and found out the alcohol level was 7.2%. Wow, couldn't detect that because of the tremedous balance. I have nothing but respect for New Glarus Brew Co, both for the skill they bring to their craft and their business model. So, I hate it that I don't totally love this beer, but it did grow on me. My issue is that it's like eating a rich, sweet pastry on a 90 degree day. But, this is a very artful take on a distinctive german style. If you love the Hefe weizen style, you will love this beer.