Visited the store today on my way home from New Glarus. Not a big store with the beer all the way in the back. The pricing was just as good or better than the local stores to me. The selection is good but not big. Plenty of midwest locals with Ballast Point from CA being something I can't get an hour south. They also have some Belgians (not a big fan myself) and macro beers. There is also a small section of single beers that you can put together for $8/sixer.
Matt, the beer guy, came out to ask if I needed help and struck up a 40 minute conversation. He seems to run some beer tastings and be a huge craft beer guy himself; very knowledgeable. He even said if I was coming up again to let him know if there was something he could get for me, especially from Ballast Point. That is service.
Too my surprise and happiness, they still had singles of KBS and two four packs of Nemesis, which I never could get locally; both were added to the purchase group. Matt walked me to the front of the store and rang up my beer and threw in the two "singles" on the house.
Great experience. Too bad this isn't a place closer to home. Enjoy!