The price of the beer seems to be on target with what I would expect. For the size of the store, the selection is awesome. I couldn't believe that there was so much in such a little area. Impressed. Service: this might be where they stand out. Adam has been there both times I have gone, he has emailed price lists, etc and is very knowledgeable and isn't afraid to share and spend some time with a customer. Living in Illinois, Star Liquor offers up a lot of good American craft beers that I cannot obtain in my own state. A must if you are in the area, heck go out of your way to go there. Enjoy!