Purple Haze^® Hops

Purple Haze^® is a visionary variety bred by Wild About Hops, representing a sophisticated evolution of elite Southern Hemisphere and European genetics. This unique cultivar was born from a cross between a Riwaka^™ female and a Nelson Sauvin^™ male, carrying a distinguished Saaz grandparentage. Its name is derived from the striking, deep purple hue of the bines it grows on, a visual testament to its distinct identity in the hop garden. While it possesses the resilience of modern breeding, its soft bitterness and Noble heritage make it an ideal "Special Flavor" choice for brewers looking to move beyond standard citrus profiles toward deep, berry-forward complexity.

The sensory profile of Purple Haze^® is an evocative and unique arrangement of sweet berries and delicate floral notes. It leads with a primary, "vibrant" bouquet of red currant, ripe blackberry, and wild strawberry, followed by a sophisticated secondary layer of lavender and violet. As the profile develops, brewers will find subtle hints of herbal tea and a very soft, rounded earthiness inherited from its Saaz ancestors. Thanks to its low cohumulone levels and refined oil composition, Purple Haze^® delivers a gentle, clean bitterness and a crisp, fruit-focused finish, making it the definitive choice for imparting an elegant "purple" fruit impact.