McKenzie^™ Hops

McKenzie^™ is a breakthrough aroma variety that marks a new chapter for Oregon hop breeding. As the first release from the West Coast Hop Breeding Company, it represents five years of meticulous development aimed at harnessing the unique terroir of the Willamette Valley. The variety is named after the McKenzie River—the same waters where the lead breeder grew up fishing. Initially hitting the market in 2021, this high-impact cultivar stands out for its massive oil concentration and a "saturated" fruit profile that rivals the world’s most famous proprietary hops. It offers a distinct regional personality, combining a classic American citrus backbone with a modern, jammy intensity.

The sensory profile of McKenzie^™ is a radiant and dense arrangement of sweet citrus and dark stone-fruit preserves. Its character is highly versatile: when used in the boil, it leans into a bold pine and resin forward profile; however, post-boil additions unlock its vibrant fruitiness. It leads with a primary bouquet of grapefruit zest, lemon candy, and ripe melon, followed by a sophisticated secondary layer of nectarine, apricot, and a hint of forest-pine. As the profile develops, brewers often find a pleasant "jammy" sweetness reminiscent of berry preserves. Thanks to its exceptionally high oil content, it delivers a smooth, integrated bitterness and a long, fruit-saturated finish.